Company Profile Essay

Presentation BAYO is case of a strength store that currently contending to other driving claim to fame store. We plan to meet the accompanying destinations after directing this examination: To Identify the retail configuration of BAYO and its rivals, To consider and comprehend the company’s retail design, To distinguish the focal points and detriments of BAYO with its rivals, To recognize the quality and the shortcomings of BAYO and aTo help improve the administration gave by BAYO to its clients. Brief history of the organization BAYO began as a made-to-quantify dress shop in Makati. The need to grow developed greater when BAYO propelled its prepared to-wear line. In 1992, the developing interest set off the foundation of Lyncor, Inc., at that point an assembling firm, to help BAYO. â€Å"BAYO,† an ilonggo term which implies, â€Å"dress† in English was picked by the proprietors of the organization since they are from Bacolod. BAYO mirrors a spotless, exemplary picture. BAYO takes into account ladies who epitomize the laid-back, easygoing way of life who have inclination for snappy yet great attire. BAYO is a confirmation of what the Filipino can do in today’s serious condition. BAYO is pleased with what it has accomplished as a Filipino retailer and it communicates its full pride in being Filipino. This is the thing that set the brand apart, its commitment to remaining consistent with its underlying foundations as a Filipino brand. It has no claims on what the brand picture is about and rather keeps on top of the brand’s starting point, which is as yet Filipino. BAYO spins around who the Filipina really is in the entirety of her various aspects and how she advances with time yet at the same time keeping up her particular social properties. Organization profile Individuals behind the organization: Lyn Agustin and Corcor Bitong, the proprietor of BAYO. What the organization does: BAYO, a prepared to-wear dress organization that currently has an aggregate of 53 branches †18 diversified and 40 organization claimed †inside Metro Manila and Bacolod City. At the point when the organization began: Agustin and Bitong began their business in 1992 and began diversifying in 2001. How the organization developed: Agustin and Bitong began a straightforward made-to-gauge dress shop in Makati City. However, when their interest and demographic developed, the sisters, along with their spouses, set up Lyncor Inc., an assembling firm and started showcase their women’s garments plans decisively. BAYO theory BAYO has consistently invested wholeheartedly in our persistent exertion to give the Filipino individuals the accompanying: †¢ Quality Merchandise. †¢ Quality Service. †¢ Reasonable Prices. †¢ Comfortable and world class shopping experience. †¢ Fair work BAYO began as a made-to-gauge dress shop in Makati. The need to extend developed greater when BAYO propelled its prepared to-wear line. In 1992, the developing interest set off the foundation of Lyncor, Inc., at that point an assembling firm, to help BAYO. â€Å"BAYO,† an ilonggo term which implies, â€Å"dress† in English was picked by the proprietors of the organization since they are from Bacolod. BAYO mirrors a perfect, great picture. BAYO takes into account ladies who typify the laid-back, easygoing way of life who have inclination for a la mode yet great attire. BAYO is a confirmation of what the Filipino can do in today’s serious condition. BAYO is pleased with what it has accomplished as a Filipino retailer and it communicates its full pride in being Filipino. This is the thing that set the brand apart, its dedication to remaining consistent with its foundations as a Filipino brand. It has no demands on what the brand picture is about and rather keeps on top of the brand’s root, which is as yet Filipino. BAYO rotates around who the Filipina genuinely is in the entirety of her various aspects and how she develops with time yet keeping up her unmistakable social characteristics. BAYO’s quality lies in its capacity and ability to make exemplary and polished attire and keeping in line with what its market requests. Its attention is fixated on its items, making them of good quality at truly moderate costs. BAYO offers exemplary bits of prepared to-wear attire from shirts, tees, pants, pants, skirts, adornments, for example, footwear, sacks, gems and other product, which can be effectively be blended and coordinated. BAYO means to make a way of life for ladies by giving them differing scope of items. BAYO’s corporate structure has an easygoing situation just as a well disposed environment among the executives and workers. Individuals treat each other like family, which makes it simple to convey and manage one another. This contributes incredibly to the accomplishment of BAYO in light of the fact that it makes ready for a superior workplace, which thusly advances cooperation. BAYO’s national duty is to have the option to give work and to have the option to raise the neighborhood business to more elevated levels. Its will likely have the option to enter the worldwide market and advance it as a Filipino brand. Proclamation of the issue: 1. What is their product? BAYO is centered around giving wide assortment of product combination and different embellishments. They didn't just concentrate on attire yet in addition offer correlative assistants to have generally makeover. 2. What is their Store Design? BAYO masterminded and structured their items as indicated by shading. This is one approach to draw in customer’s consideration. The store’s divider is made of glass with the goal that clients can see the items through the glass. They additionally have seats for clients to sit on while pausing. They likewise have a different rack for embellishments and consistently they have another arrangement of structure of their item. 3. What is their Market Segment? Geographic City and Municipality: Makati City and Taguig City Populace Density: Urban and Suburban Segment division Age: 17-22 and 23 up Sexual orientation: female Family life cycle: Single, youthful, wedded, in a relationship, wedded with kids, isolated and others. Occupation: Young urban experts, understudies, housewife, clerical employments. Psychographic Segmentation Females as a rule go to shopping center to look for a need or to window shop understanding that females are naturally modern. On account of this explanation presumably they are the conceivable objective crowd. As garments stores the spotlights on women’s attire, we are focusing on females that are happy to submit or embrace the most popular trend. Rather than focusing on females in the high society, we concentrated available portion in the white collar class understanding that privileged would want to visit stores having progressively costly items. Conduct Segmentation Females by and large give adequate time in visiting shopping centers to search for items that will cause them to feel progressively delightful. They give more exertion in picking, investigating and settling on which item they need to buy from the components of value, plan, design and quality. For the most part, females purchase an item to have confidence and be in. Fundamentally, females who look for work, as of now laborers and understudies most likely have the goal to go to BAYO store just as utilizing it for going after a position and hang-outs. Need Segmentation †¢ Females that are searching for old style yet easygoing wear †¢ Accessories that will supplement in the easygoing wear that will completely fulfill the taste, inclination, event, callings and social exercises for the clients †¢ Apparel with great and top notch materials that can be utilized in applying in calling and at times reason. 4. For what reason did they arrange on that Location? BAYO’s area in MARKET-MARKET TAGUIG is invaluable on the grounds that it’s situated close at action focus which you can discover a client, and their area of the store is anything but difficult to be seen in light of the fact that it is close at passageway and it is useful for rivalry. BAYO area in Market-Market has a 96.50 square meter and they are one of the parts of BAYO. 5. What is their promoting approach and their market situating? sss Based on perception, BAYO escalated their promotion by having loads of announcements. Additionally, BAYO deliberately utilize notable specialists to advance their items with the goal that it will be appealing and persuading. These intrigue made the items simple to recall. They likewise have an organization deal which is held each entire month of July and different deals advancement of their store is relying upon the shopping center deal. BAYO Company have a shading effort, those are Yellow for Happiness, Pink for Sweetness, Orange for Creativity and Purple for Sophistication. 6. Who are their rivals? Their rivals are penshoppe, collapsed and hung, everlastingly 21, kamiseta, inborn. 7. Who are their objective markets? Their objective markets are the young people or medieval times. 8. What is their client support? BAYO is giving a high client support by methods for giving free iron and overlap to bought array. There is additionally a salesman helping the clients in the dressing region. 9. How would you handle your customer’s objections? BAYO should know first their objection about their item and give them conceivable answer for fulfill their clients. 10. Do you have your normal clients? BAYO have their normal clients like youngsters and medieval times.